Building Identity, Renderings

Smith Barney

• Location:

  Denver, CO

• Services:

  Exterior Signage

• Details:

  This example shows a CAD-generated rendering we did for Smith Barney, the financial services/brokerage company.  They have ground-floor retail space in a high-rise office building and wanted to create more street presence with their signage.  We worked with the client’s local Colorado office and their New York headquarters team to develop a signage design that works well with the building design and materials, adheres to the clients’ signage requirements, and complies with all sign codes.

  The CAD rendering was done as part of the City approval and Client approval process.  The rendering does not show the details of the signage, which were illustrated on separate drawings, and included a metal band of perforated bronze mesh, attached to black anodized structural metal shapes.  The letters are internally illuminated.

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